Marketing should

be more than

visible.

Intentional. Differentiated. Built to drive growth.

B2B strategy and AI marketing ops for teams in AI, tech, and healthcare.

Intentional. Differentiated. Built to drive growth.

B2B strategy and AI marketing ops for teams in AI, tech, and healthcare.

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1725%

marketing-influenced revenue growth

16+

years in B2B

HIMSS26

company innovator you need to know

Four practices. One operating philosophy.

Each engagement is shaped around the team and the moment — here is the shape of the work.

Positioning & Brand

Compelling narratives that build recognition and drive engagement.

Demand & Growth

Forecastable pipeline, instrumented honestly.

Events & Campaigns

Turn conferences into pipeline, not swag budgets.

AI Marketing Ops

AI search visibility, lifecycle and scoring automation, and reporting that runs itself.

View My Services

Four practices. One operating philosophy.

Each engagement is shaped around the team and the moment — here is the shape of the work.

Positioning & Brand

Compelling narratives that build recognition and drive engagement.

Demand & Growth

Forecastable pipeline, instrumented honestly.

Events & Campaigns

Turn conferences into pipeline, not swag budgets.

AI Marketing Ops

Judgment plus the working machine.

View My Services

Recent work:

Turning HIMSS26 into a cohesive brand story.

Led content strategy and messaging for an integrated event marketing campaign supporting Anshar AI at HIMSS26, unifying thought leadership, sales enablement, and field content into one narrative centered on real clinical workflows and measurable business value.

Turning HIMSS26 into a cohesive brand story.

See More Of My Work

Case study · AI marketing ops · a multi-brand AI company

AEO measured against the buyer.

Buyers ask AI assistants before they ask Google. I rebuilt a multi-brand AI company’s AI-search tracking from the buyer’s side — one profile per brand, 25 prompts each earning its slot, mapped to the buying journey and wired into daily reporting. The baseline is published honestly, zeros included, because that’s the number the work has to move.

Read the case study →

100%

branded visibility — every assistant knows the brand by name

unbranded visibility — the honest baseline on category questions

825

AI answers tracked in the first 30 days, across two brands

HubSpot AEO · ChatGPT, Gemini & Perplexity · window ending Oct 4, 2026

The people I've built things with.

Jared Stearns

"Emily was part of the small but mighty marketing team that increased marketing-influenced revenue by 1725% in five years."

Jared Stearns

"Emily was part of the small but mighty marketing team that increased marketing-influenced revenue by 1725% in five years."

Charlotte Barrie

"Emily has a rare ability to bring departments together — bridging the gap between marketing & sales so we could finally work holistically."

Charlotte Barrie

"Emily has a rare ability to bring departments together — bridging the gap between marketing & sales so we could finally work holistically."